Friday January 31st 2020


10:00am - 7:00pm  Professional Development Seminar on Wheels (SOW): Explore Tennessee and Alabama‚Äôs Music, History, Culture and Beyond!

Sunday February 2nd 2020


12:30pm - 9:00pm  ETC Reception Desk Open   -  CC Ballroom Foyer

1:00pm - 4:00pm  Explore Chattanooga! Free site admissions throughout the Conference!   -  Off Site   -  All Attendees

1:00pm - 4:00pm  Professional Development Learning Lab I - The Tennessee Aquarium: Take a deeper dive on your next experience   -  Meet in the Marriott Hotel Lobby   -  All Attendees - Pre-registration Required

4:00pm - 6:00pm  Off-site SIG (Special Interest Groups) Forum

  NACZ Only (Natural History, Aquarium, Conservation & Zoos) Forum - The Tennessee Aquarium   -  Meet in the Marriott Hotel Lobby

4:30pm - 6:30pm  Jumpstart Seminar: Welcome and Orientation   -  MH East Room   -  Travel Planners Only - Pre-registration Required

4:30pm - 11:00pm  Super Bowl Party (No Host)   -  MH Tennessee River Room   -  All Attendees

Monday February 3rd 2020


7:30am - 8:00pm  ETC Reception Desk Open   -  CC Ballroom Foyer   -  All Attendees

8:00am - 12:00pm  Jumpstart Seminar: Fundamentals of Affinity Travel for Planners only   -  MH East Room   -  Travel Planners Only - Pre-registration Required

8:00am - 12:00pm  Professional Development Field Seminars: (Choice of 2)   -  Meet in the Marriott Hotel Lobby   -  All Attendees - Pre-registration Required

  Learning Lab II - The Civil War: From battles to reunion, "reconciliation," and national memory

  Learning Lab III - Farm to Table: Southern traditions renewed, not lost

9:00am - 12:30pm  International Bazaar Setup: For Destinations, Operators, and Suppliers   -  CC Ballroom E,F,G,H,I,J

11:00am - 1:30pm  Deli Lunch Pickup - Healthy and Hearty!   -  MH Plaza Ballroom Mezzanine   -  All Attendees - Pre-registration Required

1:00pm - 3:00pm  Intensives: Workshop I & II:   -  All Attendees - Pre-registration Required

  Workshop I - Risk Management: Expecting the Unexpected - ETC Member case studies on crisis management and evacuation   -  MH Tennessee River Room

  Workshop II - Action Learning: Curating travel experiences   -  MH East West Room

1:00pm - 3:00pm  Walking Tour of Downtown Chattanooga: Exploring art, architecture and history (Sign up at the ETC Reception Desk!)   -  Meet in the Marriott Hotel Lobby   -  All Attendees

3:00pm - 5:00pm  CONNECTS 1-to-1 Meetings with Established Partners (NEW by popular demand!)   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

5:00pm - 6:00pm  Quick Bites: Energy on the GO   -  MH Signal Mountain Room Foyer   -  All Attendees - Pre-registration Required

5:15pm - 6:15pm  Alumni Travel Roundtables (Choice of two)   -  Travel Planners Only

  Alumni Travel Roundtables: 30+ Programs Annually   -  MH West Room

  Alumni Travel Roundtables: <30 Programs Annually   -  MH East Room

5:15pm - 6:15pm  CEO Roundtable   -  CC Meeting Room 1   -  Pre-registration Required

6:00pm - 6:30pm  Mentor Meet and Greet: Newcomers Connect   -  MH Tennessee River Room   -  Newcomers and Mentors Only

6:30pm - 6:45pm  International Bazaar Walk Through For Travel Planners Only   -  CC Ballroom E,F,G,H,I,J   -  Travel Planners Only

6:30pm - 6:45pm  Live Music - Chattanooga Style   -  MH Plaza Ballroom A,B,C   -  All Attendees

6:45pm - 7:45pm  CONFERENCE WELCOME Remarks & Opening Presentation   -  MH Plaza Ballroom A,B,C   -  All Attendees

7:45pm - 10:00pm  International Bazaar Grand Opening & Libations Venue   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

Tuesday February 4th 2020


7:30am - 5:00pm  ETC Reception Desk Open   -  CC Ballroom Foyer

7:30am - 8:30am  Partner/Destination Invitational Breakfasts at Hotel: Pre-Conference invitations are provided by official Sponsors only   -  By Invitation Only

8:45am - 9:45am  Morning BOLD Talk: A Voice for the Voiceless with Joel Sartore   -  MH Plaza Ballroom A,B,C   -  All Attendees

10:00am - 11:00am  Hot Topics I (Choice of 3)   -  All Attendees

  Educational Travel Trends: Sorting through the chaos - What's changed and what hasn't   -  MH Plaza Ballroom A,B,C

  Photography Of Purpose: Masterful Insights from Joel Sartore   -  MH Tennessee River Room

  Risk Management: Challenging Travelers and Situations: Traveler annotation, suspension and/or removal   -  MH East West Room

10:00am - 12:00pm  Intensives: Workshop III & IV   -  All Attendees - Pre-registration Required

  Workshop III: Building Your Brand Story and Driving Growth with Dawn Rodney   -  CC Meeting Room 4

  Workshop IV: Understanding and Becoming a Storyteller: The mask and the game   -  CC Meeting Room 6

11:15am - 12:15pm  Destinations Discovery I: Four Continents!   -  MH East West Room   -  All Attendees

11:15am - 12:15pm  Hot Topics II (Choice of 2)   -  All Attendees

  Animal Interactions: How can we mitigate animal abuse in the tourism industry?   -  MH Tennessee River Room

  Global Security and Safety Trends: What are top-of-mind security concerns for travelers today?   -  MH Plaza Ballroom A,B,C

11:45am - 12:45pm  Deli Lunch Pickup - Healthy and Hearty!   -  MH Plaza Ballroom Mezzanine   -  All Attendees - Pre-registration Required

12:00pm - 12:45pm  Global Dining Luncheon   -  MH Plaza Ballroom A,B,C   -  All Attendees

12:50pm - 1:30pm  Luncheon BOLD Talk: Harnessing the Power of the ETC Community: A Duke University Nicholas School of the Environment Master's Project   -  MH Plaza Ballroom A,B,C   -  All Attendees

1:45pm - 2:45pm  Destinations Discovery II: IGNITE!   -  MH East West Room   -  All Attendees

1:45pm - 2:45pm  Hot Topics III (Choice of 3)   -  All Attendees

  Instagram: Building community through visuals with Sree Sreenivasan   -  CC Meeting Room 4

  Risk Management & Data Security: Protecting Travel Planners and Tour Operators   -  MH Tennessee River Room

  Spearheading Sustainability and Innovation: Tour Operator insights within the Duke Masters Project   -  MH East West Room

3:00pm - 5:30pm  CONNECTS: Pre-Scheduled 8 minute Meetings with New Partners   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

3:00pm - 6:00pm  International Bazaar: Enjoy connections, conversations and refreshments   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

3:00pm - 4:30pm  International Bazaar: Speakers' Coaching Corner   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

5:30pm - 6:00pm  Free time in the International Bazaar (By popular request!)   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

6:00pm - 7:30pm  ETC Official Partner Invitational Receptions: Pre-conference Invitations are provided by official ETC Sponsoring Partners only   -  By Invitation Only

6:00pm - 7:30pm  No Host Meet-Up: For those not attending an invitational cocktail party   -  MH Table South Bar   -  All Attendees

7:45pm - 9:45pm  Colleague Dinners (No Host)   -  CC Rotunda   -  All Attendees - Pre-registration Required

7:45pm - 9:45pm  ETC Official Partner Invitational Dinners: Pre-conference invitations are provided by official ETC Sponsoring Partners only   -  Off Site   -  By Invitation Only

Wednesday February 5th 2020


7:30am - 5:00pm  ETC Reception Desk Open   -  CC Ballroom Foyer

7:30am - 8:30am  Early AM Tech Walk with Sree Sreenivasan   -  Meet in the Marriott Hotel Lobby   -  All Attendees

7:30am - 8:30am  Partner/Destination Invitational Breakfasts at Hotel: Pre-conference invitations are provided by official Sponsors only   -  By Invitation Only

8:45am - 9:45am  Morning BOLD Talk: What's New, Good to Know, and Worth Your Time in Digital with Sree Sreenivasan   -  MH Plaza Ballroom A,B,C   -  All Attendees

10:00am - 12:00pm  DOS CONNECTS: Pre-scheduled 1-to-1 Meetings: Operators, Suppliers and Destinations only   -  CC Ballroom E,F,G,H,I,J   -  Destination, Operator, Supplier (DOS) Only

10:00am - 11:00am  Travel Planner Forum: Best Practices I (4 Options)   -  Travel Planners Only

  Creative Marketing: Storytelling around affinity travel   -  MH Tennessee River Room

  Donor Travel Advanced: Travel with Impact - Beyond the basics   -  MH East West Room

  ETC White Paper Debrief: Discussion of changes in affinity educational travel   -  CC Meeting Room 1

  Traveler Agreements: Waivers and other contract language - The essential review   -  MH Plaza Ballroom A,B,C

10:30am - 11:00am  DOS Coffee Refreshment Break   -  CC Ballroom Foyer

11:00am - 11:15am  Travel Planner Forum Coffee Refreshment Break   -  MH Ballroom Foyer

11:15am - 12:15pm  Travel Planner Forum: Best Practices II (4 Options)   -  Travel Planners Only

  Beyond Instagram for Planners: How to do social and digital media in 2020 on a budget and without staff   -  MH Plaza Ballroom A,B,C

  Donor Travel Fundamentals: The pitfalls and possibilities   -  MH East West Room

  ETC White Paper Debrief: Discussion of changes in affinity educational travel (Repeat from Best Practices I)   -  CC Meeting Room 1

  Going Beyond Inclusion: Real talk about diversity and equity in the travel industry   -  MH Tennessee River Room

12:15pm - 3:00pm  Professional Development Field Seminar: Learning Lab IV   -  Meet in the Marriott Hotel Lobby   -  All Attendees - Pre-registration Required

  Learning Lab IV: Innovation at the Local Level: Creating exceptional destination experiences through public/private partnerships

12:30pm - 1:30pm  Ad Hoc Deli Lunch Pickup   -  CC Ballroom Foyer   -  All Attendees - Pre-registration Required

12:30pm - 1:30pm  Ad Hoc Luncheon Topics   -  All Attendees

  Considering and Quelling Cuba Questions   -  CC Meeting Room 3

  Information Overload: Is anyone really reading your tour materials?   -  CC Meeting Room 4

  Ivy Plus Planners Only Luncheon   -  CC Meeting Room 1

  Solutions for Reducing and Offsetting Your Traveler's Carbon Footprint   -  CC Meeting Room 6

  Tourism Growth in the Polar Regions: A frank conversation on what it might mean   -  CC Meeting Room 5

1:45pm - 2:45pm  Hot Topics IV (Choice of 2)   -  All Attendees

  Beyond Instagram for DOS: How to do social and digital media in 2020 with a limited budget and staff   -  MH Plaza Ballroom A,B,C

  Overtourism: Why it's Growing: What we can do about it?   -  MH Tennessee River Room

1:45pm - 2:45pm  Travel Planner Forum: Best Practices III (3 Options)   -  Travel Planners Only

  Demonstrating the Travel Program's Impact on Your Institution: Data, metrics and storytelling   -  MH East West Room

  Ensuring Affinity-building and Education in Your Travel Program   -  CC Meeting Room 3

  Short Domestic Trips: Objectives, itineraries, and ROI   -  CC Meeting Room 5

3:00pm - 5:30pm  CONNECTS: Pre-Scheduled 15 minute Meetings with Established & New Business Partners   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

3:00pm - 6:00pm  International Bazaar: Enjoy connections, conversations and refreshments   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

3:00pm - 4:00pm  International Bazaar: Speakers' Coaching Corner   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

5:30pm - 6:00pm  Free time in the International Bazaar (By popular request!)   -  CC Ballroom E,F,G,H,I,J   -  All Attendees

5:30pm - 5:45pm  Gifts Galore Drawing - Must be present to win!   -  CC Ballroom E,F,G,H,I,J

6:00pm - 7:30pm  ETC Official Partner Invitational Receptions: Pre-conference Invitations are provided by official ETC Sponsoring Partners only   -  By Invitation Only

6:00pm - 11:30pm  International Bazaar Breakdown   -  CC Ballroom E,F,G,H,I,J   -  Destination, Operator, Supplier (DOS) Only

6:45pm - 8:00pm  No Host Cocktails for those holding a Community Dinner Ticket but not attending an Invitational Partner Reception   -  Off Site   -  All Attendees

8:00pm - 10:00pm  ETC Community Dinner Gala - A 1920's Broadway Evening!   -  Off Site   -  All Attendees - Pre-registration Required

Thursday February 6th 2020


7:30am - 10:00am  ETC Reception Desk Open   -  MH Plaza Ballroom Mezzanine

7:30am - 8:30am  Travel Planner Breakfast Discussions: Conference Reflection: Co-creating an action plan   -  MH East West Room   -  Travel Planners Only

8:45am - 9:45am  Closing BOLD Talk: Beyond Our Boundaries: Rethinking educational travel   -  MH Plaza Ballroom A,B,C   -  All Attendees

10:00am - 12:00pm  Thank you for joining us at ETC's 2020 Conference!